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Campaign Concept

VISIT CALIFORNIA

A visual proposal for Visit California, developed with Villavicencio Studio through illustration, iconography, and graphic design.

Visit California icon inspired by California redwood trees

California’s landscapes, places, and experiences inform a graphic system that combines imagery, typography, and illustration.

Visit California No Place Like California campaign graphic

Iconography
The icons depict distinctive places and experiences through simple forms, with a consistent and recognizable style.

Applications
The proposal includes posters, large-format graphics, and promotional materials, showing how the system adapts to different compositions and scales.

Visit California icon inspired by California redwood trees
Visit California icon inspired by California landscapes
Visit California icon inspired by the Golden Gate Bridge
Visit California icon inspired by California mountains
Visit California campaign graphic combining typography and photography
Visit California No Place Like California campaign graphic
Visit California campaign applied to outdoor advertising displays
Visit California campaign photography with illustrated graphic elements
Visit California campaign graphic with illustrated California landscape
Visit California campaign photography with graphic icon overlay
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