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Brand Identity

DARK
PANTHER

Brand identity design for Dark Panther, a streetwear brand built around a distinctive panther symbol.

Dark Panther primary logo combining panther symbol and DP monogram

The custom wordmark, panther symbol, and DP monogram form a versatile system, with variations for different formats and applications.

Dark Panther custom wordmark in blue
Dark Panther blue and black panther symbol
Dark Panther black and white panther symbol

Symbol and monogram
The panther brings strength and personality, while the DP monogram offers a more compact expression of the brand.

Dark Panther brand symbol combining a panther illustration and DP monogram
Dark Panther custom wordmark in black and blue
Dark Panther primary logo combining panther symbol and wordmark
Dark Panther DP monogram logo in black

The identity takes shape on garments through embroidery, jacquard knitting, and graphic applications that explore scale and texture.

Dark Panther embroidered logo applied to a black cap
Dark Panther brand identity applied to a graphic label
Dark Panther graphic applied to a black sweatshirt
Dark Panther visual identity applied to a digital interface
Dark Panther DP monogram embroidered on denim

Dark Panther’s character comes through in every garment, from the graphics to the smallest details.

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