top of page

Campaign Proposal

VISIT CALIFORNIA

Creative concept development and graphic design for a California tourism campaign proposal.

Geometric tree with a green canopy, orange trunk, and the words “No Place Like California” within the foliage.

Client

Villavicencio Studio

Engagement

Freelance

Year

2026

Role

Graphic Designer

The destination’s landscapes and experiences provide the starting point for compositions that bring together imagery, typography, and illustration.

Visit California No Place Like California campaign graphic

Iconography

The icons distill California landmarks and experiences into simple forms with a shared graphic treatment, designed to work together or individually.

Applications

Posters, large-format graphics, and promotional materials demonstrate how the proposed visual approach could extend across different scales and formats.

Visit California icon inspired by California redwood trees
Visit California icon inspired by California landscapes
Visit California icon inspired by the Golden Gate Bridge
Visit California icon inspired by California mountains
Visit California campaign graphic combining typography and photography
Visit California No Place Like California campaign graphic
Visit California campaign applied to outdoor advertising displays
Visit California campaign photography with illustrated graphic elements
Campaign graphic on a blue background with multicolored geometric shapes and white and yellow text.
Visit California campaign photography with graphic icon overlay
bottom of page