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Brand Identity

DARK PANTHER

A streetwear identity built around a distinctive panther symbol and a direct, graphic visual language.

Dark Panther primary logo combining panther symbol and DP monogram

The identity combines a custom wordmark, panther symbol and DP monogram, creating a flexible set of marks for different contexts.

Dark Panther custom wordmark in blue
Dark Panther blue and black panther symbol
Dark Panther black and white panther symbol

At the center of the identity, the panther symbol brings attitude and character, while the DP monogram offers a simpler graphic counterpart.

Dark Panther brand symbol combining a panther illustration and DP monogram
Dark Panther custom wordmark in black and blue
Dark Panther primary logo combining panther symbol and wordmark
Dark Panther DP monogram logo in black

The identity extends into apparel through embroidery, jacquard knitting and graphic applications across different garments.

Dark Panther embroidered logo applied to a black cap
Dark Panther brand identity applied to a graphic label
Dark Panther graphic applied to a black sweatshirt
Dark Panther visual identity applied to a digital interface
Dark Panther DP monogram embroidered on denim

From bold symbols to subtle details, each element becomes part of the garment.

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