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Hyundai × Boston Dynamics

ATLAS WORLD CUP 2026

Created in collaboration with Villavicencio Studio, transforming Atlas into an expressive football character for the FIFA World Cup 2026.

Atlas robot signaling a penalty with Penalty lettering

Atlas was adapted into a flexible character system, starting with a 360° turnaround to define proportions, structure and visual consistency.

360-degree character turnaround of a football robot

Each pose was paired with custom typography, reinforcing the action, emotion and personality of the character.

The final collection brings character and typography together in a playful set of digital stickers inspired by the language and emotion of football.

Football robot character celebrating with We Win lettering
Atlas robot football sticker with The GOAT lettering
Football robot character with Game On lettering
Atlas robot football sticker with Pass It lettering
Football robot character with The Wall lettering
Atlas robot football sticker with Baller lettering
Atlas robot football sticker with The Wall lettering
Atlas robot celebrating a goal with Goal lettering
Atlas robot football sticker with Game On lettering

Transforming an engineering icon into an expressive character shaped by the language and emotion of football.

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