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Brand identity
ZETA EYEWEAR
An independent eyewear concept bringing together brand identity, product design and art direction.
The identity is built around a bold wordmark and geometric monogram, creating a precise and adaptable visual language.
The project extends into the eyewear itself, combining product design with detailed illustrations developed to define its form, materials and color variations.
The visual language extends across product, packaging and campaign imagery, balancing technical precision with a bold, contemporary attitude.
A brand built through the connection between identity, product and image.
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