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Commissioned Work

PEPSICO LETTERING

Created in collaboration with Villavicencio Studio, developing custom lettering and graphic elements for a PepsiCo commercial campaign.

Behold Bold Gold custom lettering and graphic ornamentation for PepsiCo campaign
Colorful PepsiCo lettering applied to an outdoor advertising display

Two existing typefaces were reworked through custom lettering, illustration and ornamentation, creating a more expressive language for the campaign.

PepsiCo lettering campaign applications featuring custom typography and colorful graphic compositions

A vibrant color palette and illustrated details give each composition its own character while keeping the campaign visually connected.

Custom PepsiCo lettering reading Food Drinks Smiles
Today Only custom hand-drawn lettering created for PepsiCo campaign
Colorful typographic poster combining custom lettering and illustration for PepsiCo
Muscle Milk custom lettering and illustrated typography for PepsiCo campaign

The lettering was integrated directly into the campaign imagery, interacting with people, products and environments across different scenes.

A playful graphic language where lettering becomes part of the image itself.

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