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Hyundai × Boston Dynamics

ATLAS WORLD CUP 2026

Atlas character design and illustration for Hyundai’s 2026 FIFA World Cup campaign, created with Villavicencio Studio.

Atlas robot signaling a penalty with Penalty lettering

The project began with a 360-degree turnaround to define Atlas’s proportions and structure, creating a consistent foundation for the character’s poses.

360-degree character turnaround of a football robot

Each pose was paired with a custom typographic treatment to convey the action and give the character personality.

Sticker collection
The collection combines illustration and typography in digital stickers depicting football moves, celebrations, and expressions.

Football robot character celebrating with We Win lettering
Atlas robot football sticker with The GOAT lettering
Football robot character with Game On lettering
Atlas robot football sticker with Pass It lettering
Football robot character with The Wall lettering
Atlas robot football sticker with Baller lettering
Atlas robot football sticker with The Wall lettering
Atlas robot celebrating a goal with Goal lettering
Atlas robot football sticker with Game On lettering
Robotic character design illustration displayed on a mobile device screen

A fresh take on Atlas that preserves its robotic identity while capturing the warmth and energy of football.

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