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Zeta Eyewear logo explorations and visual identity concepts

Brand identity

ZETA
EYEWEAR

Brand identity, product design, and art direction for ZETA Eyewear, an independent eyewear brand.

A Z with angular strokes and a diagonal cut forms the brand’s symbol, bringing character and a sense of movement to the identity.

Zeta Eyewear monogram logo exploration
Zeta Eyewear logo combining monogram and wordmark
Circular Zeta Eyewear Company logo exploration
Zeta wordmark logo exploration
Zeta Eyewear Company logo and monogram exploration

Product design
The eyewear took shape through detailed illustrations that defined its structure, materials, and color combinations.

The visual language carries across products, packaging, and campaign imagery, creating a consistent brand presence.

Zeta Eyewear branding applied to custom phone cases
Zeta Eyewear sunglasses collection with colorful mirrored lenses
Zeta Eyewear branded packaging with graphic identity
Zeta Eyewear campaign portrait featuring mirrored sunglasses
Zeta Eyewear campaign portrait featuring red mirrored sunglasses

A design vision that connects the brand’s expression with the character of its products.

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