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Typographic Adaptation & Illustration

PEPSICO LETTERING

Typographic adaptation and illustration for a PepsiCo campaign, created with Villavicencio Studio.

Behold Bold Gold custom lettering and graphic ornamentation for PepsiCo campaign
Colorful PepsiCo lettering applied to an outdoor advertising display

Two existing typefaces were modified to give them a hand-drawn feel, complemented by illustrations and decorative elements.

PepsiCo lettering campaign applications featuring custom typography and colorful graphic compositions

Color and composition
The color palette brings energy and cohesion to the series, while illustrated details give each composition its own character.

Custom PepsiCo lettering reading Food Drinks Smiles
Today Only custom hand-drawn lettering created for PepsiCo campaign
Colorful typographic poster combining custom lettering and illustration for PepsiCo
Muscle Milk custom lettering and illustrated typography for PepsiCo campaign

The lettering is woven into the campaign scenes, interacting with people, products, and their surroundings.

A graphic language that makes typography an active part of the image.

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