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Hyundai × Boston Dynamics

ATLAS WORLD CUP 2026

Custom lettering and AI-assisted image development for a campaign featured during broadcasts of the 2026 World Cup, in collaboration with Villavicencio Studio.

Atlas robot signaling a penalty with Penalty lettering

Client

Villavicencio Studio

Engagement

Freelance

Year

2026

Role

Graphic Designer & Illustrator

The Atlas robot’s poses were developed through an iterative process of AI-assisted image refinement, adjusting its gestures and movements.

360-degree character turnaround of a football robot

The lettering was designed to complement each pose, integrating text and imagery into compositions that reinforce the action and message.

Sticker collection

The artwork depicts soccer plays, celebrations, and expressions, adapted as digital stickers for WhatsApp and Instagram.

Football robot character celebrating with We Win lettering
Atlas robot football sticker with The GOAT lettering
Football robot character with Game On lettering
Atlas robot football sticker with Pass It lettering
Football robot character with The Wall lettering
Atlas robot football sticker with Baller lettering
Atlas robot football sticker with The Wall lettering
Atlas robot celebrating a goal with Goal lettering
Atlas robot football sticker with Game On lettering
Robotic character design illustration displayed on a mobile device screen

The result preserves Atlas’s recognizable features while giving the robot a more approachable and dynamic presence.

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